BRANDING

Rain City Paddle Sports

Rain City Paddle Sports branding design by CM Graphic Design

Rain City Paddle Sports is an outrigger canoe and kayak team based in Vancouver, BC. They asked for a logo that incorporates the idea of "rain city", paddling, and winning. The logo I created takes the image of an outrigger canoe paddle, in negative space, within a rain drop - which signifies Vancouver (rain city). This image is then surrounded by a traditional laurel wreath, which is used to symbolize victory. This logo is used on their team apparel, equipment and advertising.

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