BRANDING

Ride For Clean Energy

The Ride For Clean Energy is a non-profit annual bike ride based out of Maple Ridge, BC. Their mission is to raise money for the Tyler Lewis Clean Energy Research Foundation, which awards a $10,000 scholarship, annually, to a graduate student working in the field of sustainable and clean  energy research. The ride asked for a logo that incorporates cycling with environmental preservation. The logo thusly has an image of a sequoia placed within a bike cog, creating a bold and striking design that clearly expresses The Ride's  vision. The ride has subsequently asked for jersey, cycling cap, apparel and advertising designs.