Whonnock Apiary is a small boutique apiary based out of Whonnock, BC, for which CM Graphic Design was asked to design branding and labels. Due to budgeting constraints, we were given parameters, such as jar size and type and label type. With that in mind, CM Graphic Design designed a honeycomb pattern label with white borders and an opaque colored fill. The different colors reflect the three flavors of honey available. The logo is placed in the middle of the label, blending into the honeycomb design. The clean, simple and geometric design of the label is eye catching and modern, however, the hand crafted feel of the logo juxtaposed on top of the design blends the idea that Whonnock Apiary is modern and precise while still being boutique, local and fresh.
The Whonnock Apiary logo was designed to create the sense that the company is a homegrown establishment that is boutique, handmade and fresh. The logo takes a hand drawn thistle and honeybee atop a softened hexagon and surrounds it in the words "Whonnock Apiary", written in a vintage styled font.
As the color fill within the honeycomb design is opaque, the color the label will appear to change as the amount of honey in the jar diminishes. The honey in the jar, behind the labels, affects the color of the honeycomb design. This creates a charming effect that makes the labels more dynamic and eye catching.